Designing Impressions – Crafting Memorable Printed Promotional Materials

Whether it’s a flyer, brochure, billboard or poster, the most important element of any marketing piece is your message. A well-crafted message connects with your audience and communicates the value of your product or service. In turn, this builds trust and loyalty with your customers.

It’s also important to keep in mind that first impressions have a lasting effect. A negative first impression may cause users to distrust a product or service, even if it has since improved. This is why it’s critical to make a great first impression when users first encounter your digital product. You can do this by selecting and presenting clear visuals, concise language and efficient onboarding.

In fact, a study by Google found that users form their first impression of a website in as little as 17 ms. This is because the brain processes visual information much faster than text and can only process so many pieces of data at once. As a result, it’s essential to ensure that any key message or call-to-action is highly visible and prominently displayed above the fold on your site.

Printed promotional materials do more than promote your business and brand, they create a memorable connection with customers that can last long after the initial interaction. Adding your branding and logo to items like mugs, notepads, or coffee tumblers creates a visual reminder of your company every time the item is used. They also make a great gift for clients and co-workers.

Promotional materials are one of the most cost-effective ways to reach a target audience and deliver an impressive ROI. Whether it’s a flyer, a brochure, or a poster, the right combination of your marketing strategy, design expertise and messaging will help you create a lasting impact with your customers.

Carol Christenson and her team at Designing Impressions are consummate professionals. They listen to your needs and then provide detailed design options that are within your budget. They are honest business people and truly care about their clients and the projects they work on. They take the stress out of the design process and do it all while providing exceptional quality. We highly recommend them for your next design project. To find out more about promotional product printing visit