People are exposed to a lot of advertising on a daily basis. Whether they’re watching TV, scrolling through Facebook or reading the newspaper, there are all sorts of ads competing for their attention. So, how do businesses stand out? Outdoor business signs offer a unique opportunity to catch the eye of customers and help them build brand recognition. They’re effective for a number of reasons, but they can also be a powerful tool for bringing in new business.

As a business, you only have about eight seconds to capture an audience’s attention. That’s why it’s important to use the right type of content to create a lasting impression. In his book The Art of Capturing Attention: Building a Fire in the Minds of Your Audience, author and marketing expert David Parr breaks down how to get an audience’s attention. He describes the process as three stages — ignition, kindling and bonfire — each necessary for creating long-term interest in your product, message or cause.

The best way to ignite attention is by focusing on the benefits of your product or service. This can be done by including testimonials or highlighting awards you’ve won. It’s also helpful to be clear and concise – your sign should answer all of these basic questions: what is your business, where is it located, and what do you provide? You can also attract attention by using a vibrant color and a large font that stands out against the background.

Aside from snagging attention, outdoor business signs can communicate with your audience to show them that you’re committed to your community and the environment. A recent Nielsen study found that millennials are more likely to patronize companies that show a commitment to sustainability. For example, by converting your neon or fluorescent signs to LED fixtures, you’ll not only save on energy costs but also reduce your environmental impact.

Once you’ve captured your audience’s attention, it’s important to keep them engaged. To do this, you need to build a relationship with your target audience. This can be done through a variety of means, including social media and email, but your signage is one of the most effective tools for doing this. An attractive, professional-looking sign shows potential customers that your business is well-established and reliable, which can encourage them to develop a long-term relationship with you.

With all the advertising available to them, it can be easy for customers to ignore your business if you’re not clearly visible. That’s why it’s crucial that you take advantage of the power of outdoor business signs to reach your target audience and convert them into paying customers. At Madison Sign Company, we offer a wide range of signage options that will help your business stand out from the competition. From vinyl banners to channel letters, we can create a customized signage solution that will reflect your brand and resonate with your target audience. Contact our business sign professional today to get started. We look forward to helping you create a vibrant and unique brand identity. Then, we can turn that vision into a reality that will set you apart from your competitors.