When new prospective customers walk past your business, how do you grab their attention and make sure they stop by? While your store’s products, services and atmosphere are vital to attracting and engaging clients, effective exterior signage can help you set yourself apart in your local marketplace. Here are eight surprising ways your business’s exterior sign boosts your visibility:

1. Representing Your Business Logo: Professionally designed, clearly visible outdoor signage represents your business name and logo in an attractive, eye-catching way. This allows potential customers to instantly identify your business and decide whether or not it’s the right place for them. A well-designed sign will also convey your brand’s personality and unique identity, ensuring you stand out from competitors.

2. Reinforcing Your Brand Identity: Your exterior signage is a great opportunity to reinforce your brand identity, using consistent colors, design and imagery across all of your marketing materials. This consistency creates a cohesive brand image that leaves a lasting impression on your clients.

3. Directing Traffic: Using clear and concise directional signage helps your clients find your location. These signs can include arrows, directions and even maps to help guide your clients through the streets of your city.

4. Attracting Attention: The most effective business signage is bright and visually stimulating. High-impact lighting, such as backlighting and spotlights, are a great way to make your exterior signage stand out from the crowd, especially in high foot-traffic areas.

5. Promoting Special Offers or Events: Your exterior sign is a versatile marketing tool that can be used to promote current offers and events in-store, encouraging your clients to visit. By regularly updating your exterior signage with enticing offers and discounts, you can attract passersby and drive foot traffic into your business.

6. Acting as a Landmark: Your exterior signage can serve as an important landmark for your local area. It can help people locate your business quickly and easily, and it can also help them to find a specific section within your store. Ensure your business stands out from its surrounding competition by utilizing a distinctive and well-designed pylon sign to attract the attention of your clients.

7. Providing 24/7 Advertising: Illuminated exterior signage continues to promote your business even after the sun goes down. Utilizing backlighting, spotlights and lightboxes makes your retail and commercial signage visible after dark.

8. Building Brand Awareness: A well-designed and strategically placed business exterior sign can increase your clientele, resulting in increased sales and a stronger presence in your local marketplace. To ensure your business is attracting the attention it deserves, consider working with a trusted partner like Corpus Christi Sign Company LLC to optimize your street visibility with vibrant, highly-visible exterior signage. Contact us today for more information on our services and solutions. We would be happy to provide you with a free quote for your next project.